Kev Lag Luam Kev Zoo Nkauj Lavxias Muaj Sia Nyob Li Cas 2020?

Kev Lag Luam Kev Zoo Nkauj Lavxias Muaj Sia Nyob Li Cas 2020?
Kev Lag Luam Kev Zoo Nkauj Lavxias Muaj Sia Nyob Li Cas 2020?

Video: Kev Lag Luam Kev Zoo Nkauj Lavxias Muaj Sia Nyob Li Cas 2020?

Video: Kev Lag Luam Kev Zoo Nkauj Lavxias Muaj Sia Nyob Li Cas 2020?
Video: Qhov Tseeb Yog Li Cas Tiag 22/8/2021 2024, Lub peb hlis ntuj
Anonim

Peb plhaw thiab tag kev saib raws li ntawm 2020. Nruas yob: txawm tias pib nyuaj, Lavxias teb sab kev lag luam tshuaj pleev ib ce tseem nyob hauv thaj chaw zoo, txawm tias nce li 1.2%. Ahem. Cia wb mus saib ze ze ntawm nws yog dab tsi thiab yuav ua li cas hom kev zoo nkauj muaj sia nyob nrog coronavirus teebmeem.

Kho kom zoo nkauj - kom tsis quav ntsej, tawm mus - tsev

Thaum pib ntawm 2020, tsis muaj leej twg yuav tau xav tias txhua yam yuav tig mus zoo li qhov no. Lub neej maj mam poob qis, thiab nrog nws muag cov tshuaj pleev ib ce thiab perfumery. Muaj ntau lub ntsiab lus pom tseeb: Cov khw muag khoom offline tau kaw, cov nyiaj tau poob tau nqis, thiab cov neeg siv khoom tau pib txuag. Ntxiv mus, hauv Zoom, koj tuaj yeem tua lub koob yees duab pem hauv ntej, thiab tsis muaj leej twg yuav pom koj tsis muaj pleev tshuaj (yog tias qhov no tseem ceeb rau lwm tus).

Cov kab hauv qab: los ntawm Tsib Hlis, thoob ntiaj teb kev muag khoom ntawm cov tshuaj pleev ib ce poob los ntawm 50%, thiab hauv Lavxias, piv txwv li, qeb ntawm kev txiav txim siab - txog li 80%, raws li tau hais rau xov tooj cua "Moscow Tham" los ntawm Pyotr Bobrovsky, Thawj Coj Tus Thawj Coj ntawm Koom Haum ntawm Cov Khoom Ua Lag Luam ntawm Cov Khoom Pleev thiab Tshuaj Pleev Ib Ce, Khoom Siv Hauv Tsev thiab Cov Khoom Siv Tu Kom Huv. Thiab yog tias nyob rau hauv qhov teeb meem zoo li "lipstick index", muab los ntawm Leonard Lauder raws li qhov kev tso dag, yog siv tau: thaum cov neeg yuav khoom lipsticks vim lawv pheej yig dua thiab tseem ceeb tshaj li hnav ris tsho thiab ib ncig, ces lub npog tsoom fwv tso nws ib yam nkaus.

Tatiana Kruglova, Tus Thawj Coj ntawm Clarins ntawm Tebchaws Lavxias hais tias "Kev hloov pauv hauv kev muag khoom tau dhau los, ua ntej txhua yam, lub teeb ci ntawm lub ntsej muag me me, tab sis plaub hau thiab roj pleev tau loj tuaj lawm," - Lub caij ntuj sov, cov lej ntawm tonal txhais tau tias poob qis. Tab sis peb zoo zoo heev txog nws - tam sim no qhov teeb meem yog leveling tawm. " Nyob rau hauv dav dav, muag ntawm Clarins thaum xaus ntawm 2020 ntau dua thaum piv nrog 2019.

Cov tshuaj pleev ib ce rau qhov muag thiab cov plaub muag pleev kuj yog qhov kev thov zoo, ntau dua li cov kua muag pleev thiab pleev di ncauj, tau sau tseg cov kev pabcuam xov xwm ntawm cov khw muag khoom muag online ntawm Wildberries: "Cov koob meej ntawm qhov muag duab ntxoo ntawm cov neeg tau txais kev loj hlob los ntawm 109%, mascaras - los ntawm 81%, kua tawv muag - los ntawm 160%, plaub muag ciab - los ntawm 430%. " Ntxiv mus, muab qhov nyiaj dawb lub sijhawm thiab tutorials hauv TikTok zoo tib yam, cov xub pib kos tsis yog txhua yam.

Yog lawm, kev tu cev thiab khoom tu tus kheej xav tau qhov zoo tshaj plaws ntawm cov cuam tshuam ntawm cov khoom muag - koj tsis tuaj yeem zaum hauv tsev yam tsis muaj tshuaj zawv plaub hau, da dej gel, yooj yim moisturizing thiab ntxuav ntawm daim tawv nqaij. Piv txwv li, Inna Chekmareva, tus thawj coj ua lag luam rau cov neeg muag khoom hauv online Authentica, sau tseg tias kev tu plaub hau yog qeb nrov tshaj plaws ntawm cov neeg siv khoom. Thiab qhov ntawd tsis yog nws. Nyob ib puag ncig ntawm plaub phab ntsa, peb pib tau them ntau dua rau peb tus kheej, uas yog, rau qhov xwm txheej ntawm peb cov plaub hau thiab tawv nqaij, uas, vim kev ntxhov siab, ua rau ntau tus neeg. Vim li no, nyob rau sab hnub poob, qhov kev thov rau cov yas phais tau nce ntxiv, thiab ib tug neeg pib sim tshuaj pleev ib ce: “Ntawm Kev Hlub Dawb Huv, kev muag khoom tau loj hlob ntau heev thaum lub sijhawm muaj kev sib kis. Qhov laj thawj yog hais tias cov neeg yuav khoom tau siv sijhawm los sim cov khoom lag luam, kawm lawv kom zoo, hais tias Katerina Karpova, tus tsim ntawm Pure Hlub tshuaj pleev ib ce hom

Rau ob peb lub hlis nws raug kev cai rau kev rau npe rau ntsia hlau thiab txiav cov lus qhia. Vim tias qhov no, kev txaus siab hauv kev saib xyuas hauv tsev tau dhia, hloov chaw rau lub chaw ua haujlwm qub. Iloanga Ershova, Tus Thawj Coj ntawm Kev Tsim Kho Kev Lag Luam ntawm Ozon hais tias "Tus naj npawb ntawm kev yuav khoom hauv pawg no tau nce ob npaug." "Qhov kev thov zoo tshaj plaws yog rau cov plaub hau plaub hau, thiab ntawm cov poj niam, rau cov gel polish dryers."

Cov kev pabcuam xovxwm ntawm cov khw muag khoom online online Wildberries tau qhia rau peb cov lej ntawm kev muag khoom nce nyob rau lub Plaub Hlis-Tsib Hlis 2020:

tus kws caws plaub hau scisors -

57 zaug

; qhov ncauj qhov ntswg npog ntsej muag - 45 npaug; cov plaub hau plaub hau peignoirs - 27 zaug; cuticle tshem tawm cov khoom siv - 32 zaug; manicure lo - 15 zaug; pedicure hniav - 13 zaug; cuab yeej rau

ntxuav muag ntawm lub ntsej muag

thiab depilation strips - 10 zaug.

Ntawm qhov kev loj hlob ntxiv hauv qeb ntawm kev saib xyuas, kuj tseem muaj qhov tshwj xeeb ua rau muaj tus kabmob sib kis - tib neeg pib siv tshuaj tua kab mob thiab ntxuav tes ntau zaus, uas dhau sijhawm ua teebmeem ntawm daim tawv nqaij. Piv txwv li, "80% ntau cov pleev tes yuav tau yuav thaum lub Cuaj Hlis dua thaum Lub Yim Hli," said Viktoria Abdrashitova, tus thawj coj ntawm kev tsim kho qeb ntawm Lamoda. Cov qauv zoo ib yam yog paub tseeb qhov tseeb los ntawm kev kawm Businesstat. Victoria tseem kos kom pom tseeb tias thaum lub caij nplooj zeeg thov cov khoom lag luam rau lub ntsej muag, ceg thiab thaj chaw ncig lub qhov muag nce ntxiv txog 40%.

Raws li cov neeg saib xyuas kev txhim kho, peb tsis tuaj yeem nco ntsoov cov lus qhia tshiab ntawm cov tshuaj pleev ib ce uas tau tshwm sim ntawm kev cais tus kheej thiab, raws li, tau ua rau kev tsim kho hauv kev lag luam kev zoo nkauj: tshuaj pleev ib ce los txhim kho mus ob peb vas, emo-kev zoo nkauj, tshuaj tsw qab hauv tsev. Thiab qhov tseem ceeb tshaj plaws yog tias cov tsev txhab nyiaj haum txig rau sab hauv thiab thov. Zaum ntawm qhov chaw nyob deb chaw 24/7, tib neeg ua qhov no xaiv qhov tseem ceeb rau kev xaiv thaum yuav khoom. Raws li zoo li cov muaj pes tsawg leeg, tau kawg.

Muaj sia nyob qhia

Tib txoj kev ua tau zoo kom muaj txoj sia nyob rau lub sijhawm kaw cov khw muag khoom offline yog kev txhim kho online, thiab rau qee qhov kev tso cai no txawm tias qhov poob ntawm kev kaw lub cev: “Kev muag khoom online tau nthuav tawm sai heev ntawm txhua qhov chaw. Kev lag luam tus kheej e-yeeb yam qhia kev nce qib ob zaug, kev sib koom tes ua lag luam e-kev ua lag luam - peb tus lej loj hlob. Peb kuj tseem niaj hnub tsim kom muaj kev ua si Ncaws Pob Ua Si, hais tias Maria Kudryavtseva, Tus Thawj Coj General ntawm ceg Estée Lauder Corporation hauv tebchaws Russia thiab CIS cov tebchaws. Khaws lwm tus lej uas yuav zoo li ua rau muaj kev txaus ntshai ntawm kev kis: thoob ntiaj teb: Iloanga Ershova, tus thawj coj ntawm kev txhim kho kev lag luam rau Ozon, lees tias thaum lub caij nplooj ntoo hlav xyoo 2020, kev muag khoom ntawm cov khoom zoo nkauj ua kom zoo nkauj ntu hauv khw hauv internet tau peb npaug piv rau tib lub sijhawm hauv 2019 Cov.

Tshaj tag nrho, cov tuam txhab kev zoo nkauj nco txog lub luag haujlwm zoo ua si los ntawm cov khw muag khoom online loj xws li Ozon, Lamoda thiab Wildberries hauv kev tswj cov muag khoom zoo.

Tab sis online yog hom txawv rau tus neeg tau txais kev pab uas tau siv los kuaj cov khoom - xim, kev ntxhib los mos, aroma thiab lwm yam khoom. Qhov kev txhawj xeeb no 48% ntawm cov neeg soj ntsuam rau GFK thiab AliExpress Russia daim ntawv ntsuam xyuas. Ib qho ntxiv, 38% ntawm cov neeg siv khoom siv txhawj xeeb tias cov khoom lag luam "tsis phim" yuav yog qhov tsis zoo. Ntawm qhov zoo ntawm kev yuav khoom hauv online: cov khoom pheej yig thiab txo nqi, ntau yam ntawm cov khoom lag luam thiab lub sijhawm txuag.

Thawj lub hlis ntawm kev kis mob kis tau yooj yim tshaj plaws rau cov lag luam uas vam khom kev muag khoom offline thiab tsis koom nrog e-lag luam thiab kev lag luam digital ua ntej muaj kev sib kis. Nws yog ib qho tsim nyog yuav tsum tau ua sai sai. "Lub hauv paus ntsiab lus 'cia saib rau ob peb lub hlis thiab tom qab ntawd pom zoo tshaj tawm cov cuab yeej tshaj tawm' tsis ua haujlwm ntxiv lawm," piav qhia Anna Sharova, tus tsim ntawm lub lag luam Anna Sharova.

Hom pib pib txhim kho txhua yam nrog kev ua ntej ntawm "hauv online": cov chav kawm, cov khoom lag luam, cov kev pabcuam, cov kws pab tswv yim, thiab lwm yam. “Lub Plaub Hlis Authentica tau tsim qhov kev pab txhawb rau cov qhua thiab khw txiav nyiaj ntawm Salon-online. Cov kab hauv qab yog tias tus neeg siv tau txais kev sib tham hauv chaw deb los ntawm tus kws tshaj lij hais txog cov yam ntxwv ntawm ntau yam kev saib xyuas thiab nws siv hauv tsev,”hais Inna Chekmareva.

Lwm txoj hauv kev los nyiam cov neeg siv khoom yog txhawm rau txhim kho txoj kev mob siab. Lub tswv yim no kuj tau ua raws li Romanovamakeup hom: "Peb tau ntxiv cov kev xaiv xa khoom tshiab, txo qis qis tshaj qhov kev thauj khoom dawb thiab ua qhov kev hwm zoo: kev siv cov neeg siv ntawm lub xaib tau txais 10% luv nqi," said Olga Romanova, cov npe khoom lag luam tus tsim.

Cov khw muag khoom kuj tau tsom mus rau cov ntsiab lus pom: cov duab thiab cov yeeb yaj kiab ntawm swatches, cov yeeb yaj kiab nyob rau hauv yuav ua li cas hom ntawv, tshaj tawm online, tshwj xeeb tshaj yog nyob ntawm Instagram, thiaj li ua kom muaj kev paub ntau tshaj plaws ntawm kev kuaj lub cev tshuaj pleev ib ce. Cov tuam txhab loj tau pib tsim cov thev naus laus zis VR uas ua rau nws ua tau "sim" ua cov cuab yeej tsim tawm online.

Txhua yam puas tau rov qab mus rau qhov qub tom qab qhib cov chaw muag khoom thiab cov chaw offline? Tsis yog hauv txoj kev ntawd. Clarins CEO hais tias "Thaum xyoo xaus, peb pom lub rooj txhawb siab hauv khw muag khoom offline: txawm tias tsheb khiav qis dua, qhov kev kuaj xyuas tau nce ntxiv, uas tau them nyiaj rau qhov poob qis dhau los ntawm kev muag khoom offline," Clarins CEO. Lub hom Lush thiab Golden Apple lub chaw muag khoom kuj tau hais txog kev txo qis ntawm cov neeg siv khoom "taug kev" nyob ib ncig ntawm cov khw thiab qhov nce ntawm kev yuav khoom hloov pauv thiab daim tshev nruab nrab.

Cov ntawv tshawb fawb qhia tau tias cov neeg yuav khoom tom khw yuav tsis zoo siab rau kev ua txhaum, tsis muaj peev nyiaj ntawm cov khoom lag luam, thiab kev pabcuam tsis zoo. Thiab tom qab cov kev txwv tau raug tshem tawm, cov neeg muag khoom tau sim los txhim kho qhov kev sab laj zoo, thiab, piv txwv li, Lush pauv qhov kev kho vaj tse sab hauv ntawm cov khw muag khoom thiab ua cov ntawv txheeb hauv xov tooj kom tsis txhob muaj kab.

Thiab lwm yam kev nyom thiab lwm yam zoo

Nws yog ib qho thaum peb cov neeg tsis tuaj yeem siv lossis tsis xav siv nyiaj rau cov tshuaj pleev ib ce. Ib qho ntxiv - thaum, vim kev kaw ciam teb thiab covid txwv kev txwv, kev tsim cov tshuaj pleev ib ce tso tseg thiab txoj kev xa khoom los ua cov nyom ntau dua. “Tus kabmob kis tau zoo heev tau muaj kev cuam tshuam loj heev rau cov ntawv. Qhov no tag nrho cov saw hlau: qee lub tuam txhab npaj cov khoom nyoos, lwm tus - ntim lossis cov khoom sib cais ntawm cov khoom. Peb qhov chaw tsim khoom nyob hauv ntau lub teb chaws, thiab cov chaw tsim khoom, piv txwv li, lawv muaj lawv cov neeg xa khoom. Txhua tus puav leej vam khom ib leeg. Kuv yuav tsum tau ncua lub sijhawm xa tawm ntawm ib qho khoom tshiab,”Olga Romanova tau qhia.

Anna Sharova tseem hais txog kev nyuaj ntawm kev nthuav tawm txoj kab thaum lub sijhawm muaj mob hnyav thoob ntiaj teb, txawm li cas los xij, cov khoom lag luam tau muag ob npaug rau xyoo. Lub Pure Hlub hom nws muaj nws txoj kev tsim kho, thiab kev tsim khoom yog nyob rau hauv Russia, yog li kev txwv tsis pub tiv thaiv kev tua cov khoom tshiab. Lub sijhawm no tau zoo rau peb cov neeg siv khoom cog lus ib yam nkaus. Thaum lub caij nplooj zeeg, ntau tus twb tau siv lawv cov nyiaj los them rau cov nqi ntawm kev yuav cov khoom lag luam txawv teb chaws,”tus tsim qauv lub npe, Katerina Karpova. Cov chaw tsim khoom loj xws li Clarins thiab Estée Lauder tsis tau ntsib kev nyuaj nrog pib lub khoom tshiab, cov neeg sawv cev ntawm cov tuam txhab tau hais.

Cov ciam teb kaw tseem tau cuam tshuam qhov kev khiav ntawm cov neeg tuaj ncig, piv txwv li, los ntawm Tuam Tshoj - lawv nquag muas khoom kim heev hauv lwm lub teb chaws. Raws li qhov tshwm sim, cov kev lag luam nyob sab Europe khoom kim heev tau txhaws thaum uas txoj kev lag luam hauv teb chaws Suav tseem loj hlob. Xws li ua tsaug rau cov khw muag khoom lag luam hauv zos uas yuav cov chav nplua nuj nrog cov luv nqi hauv Tebchaws Europe thiab tom qab ntawd xa lawv mus rau Tuam Tshoj, cov chaw haujlwm hauv cheeb tsam ntawm cov tuam txhab ceeb toom. Qhov kev hloov pauv hloov pauv tseem ntxiv teeb meem, hais tias Natalya Shik, tus tsim ntawm Shik tshuaj pleev ib ce hom. Dua li ntawm qhov no, qhov teebmeem ntsoog los ua qhov chaw ntawm kev loj hlob thiab lub laj thawj rau kev tshwm sim ntawm cov khoom tshiab. Nyob rau hauv cov ntaub ntawv ntawm Shik - antiseptics, plaub muag cov khoom.

Hauv 2020, cov neeg ua haujlwm tshiab tau tshwm sim hauv khw kho kom zoo nkauj. Piv txwv, pleev tus kws kos duab Lena Yasenkova tso tshuaj pleev txhuam pleev pleev txhuam. Txawm li cas los xij, nws sau tseg tias kev txhim kho khoom lag luam tau yooj yim thiab tshwm sim. Lena hais ntxiv tias "Lub sijhawm ntawd, nws yog qhov tseem ceeb kom nkag siab: tsis muaj qhov pib ntawm kev pib ib yam. Tus cim yeej ib txwm muaj dab neeg hais txog cov tib neeg uas yuav tsum muaj kev sib raug zoo." Cov neeg ua si loj xws li Estée Lauder yog qhov kev xav ib yam nkaus.

Ntsuas lub ntsiab lus, cov tshuaj pleev ib ce tuam txhab tsim kev ntsuas zoo xyoo dhau los, tab sis tsis xav ua lub hom phiaj ntev - koj yeej tsis paub: “Nws nyuaj rau kwv yees ib yam dab tsi hauv kev muaj tiag, qhov twg txhua yam hloov sai heev, tab sis raws li kev xav ntawm cov kws tshaj lij, feem ntau yuav tshwm sim, thawj ib nrab 2021 yuav khaws ntau qhov tsis paub tseeb thiab kev txwv uas yuav cuam tshuam rau kev khiav tsheb thiab kev noj. Tab sis ib nrab xyoo 2021, peb cia siab, yuav yog lub sijhawm ntawm kev rov zoo thiab rov qab mus rau tsoomfwv uas tau paub dua, hais tias Maria Kudryavtseva, Tus Thawj Coj General ntawm Estée Lauder Corporation koom tes hauv tebchaws Russia thiab CIS cov tebchaws.

Lub Clarins lub cim tau sau tseg tias thaum lub sijhawm muaj kev sib kis, tus neeg yuav khoom tau dhau los ua qhov tsis txaus siab, pib sim cov khoom lag luam tshiab thiab txuag tau tsawg dua ntawm cov khoom tu tawv nqaij, uas ua rau lawv saib mus rau yav tom ntej. Kuv zoo siab tias, txawm hais tias cov kev twv yuav txaus ntshai thaum pib ntawm lub xyoo, Lavxias kev lag luam kev zoo nkauj tsis tau poob qis, ntawm qhov tsis sib xws, nws tau pib tsim kev sib txuas lus sab hauv, muag ncaj qha rau cov neeg siv khoom thiab koom nrog nws cov khoom lag luam.

Tab sis kuv tsis xav txhawj txog lwm qhov tawm tuaj.

P. S. Nws yog qhov zoo uas cov neeg tau txais kev pab yuav txiab tshwj xeeb, thiab tsis yog cov khoom siv rau manicure kom tau txais lawv cov plaub hau txiav, zoo li qee qhov hauv peb lub chaw sau ntawv.

Muaj cov tsuas yog online.]>

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